The Monetary Value of Red-Carpet Placements, for The Hollywood Reporter

As mentioned in another post, for the 2024 awards season I came up with the idea of being able to discuss the value of red-carpet placements in an open forum; working with data firm Launchmetrics, that became The Hollywood Reporter's Red Carpet Power Rankings, which via their proprietary algorithm gave us the ability to measure the dollar value created by appearances and the resulting online stories and social-media chatter about brands ranging from Chanel and Gucci to Cartier and Tiffany & Co., as well as accessory brands like Christian Louboutin, Jimmy Choo and Oliver Peoples.

Once the awards season wrapped, we produced a full-season roundup that measured not only the brands, but celebrity rankings as well. You can check out the season's wrap-up story on THR.com here.